✓ Certified Smash #1 LA Smashburger — The Infatuation Est. 2022 (pop-up) / 2025 (permanent)

Softies Burger

The Aji
University Park / USC Village, Los Angeles · 8 sources scored · Confidence: High
📍 835 W Jefferson Blvd, Suite 1710, Los Angeles, CA 90089

Hand-smashed patties with a crispy-edged crust, cheddar cheese skirt + white American, griddled onions, pickled jalapeños, and the signature aji verde — a creamy, garlicky, lime-green cilantro mayo that The Infatuation calls the "secret weapon that catapults it to the top."

Smashburger Korean-American Oklahoma-style USC Village Aji Verde
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Smash Score
85SMASH
SCORE
✓ Certified Smash
#3 Nationally
National Ranking
#1 in Los Angeles
City Ranking
8 Sources
Scored Inputs
High
Confidence
Last calculated April 2026
Algorithm v1.1

Representative photography. Actual appearance may vary.

The Story

From Tech Jobs to
LA's Best Smash.

Sam Hong and Josh Kim left their careers in tech to make great burgers for good people. They started Softies as a pop-up vendor at Smorgasburg LA in 2022, honing the menu and building a following before opening their first permanent brick-and-mortar location at USC Village in August 2025.

LA is, by most accounts, oversaturated with smashburger spots. Softies broke through because of one thing: the aji verde. The creamy, garlicky, lime-green cilantro mayo was developed as the signature element of The Aji burger, and it works with the griddled onions and pickled jalapeños to create a flavor profile that's genuinely different from the Thousand Island-and-American standard. The Infatuation called it "the secret weapon that catapults it to the top" of their LA smashburger rankings.

The concept is Oklahoma-style with Korean-American influences — the founders' dual identity showing up in the heat, the brightness, and the precision of the build. The cheese skirt (cheddar laced onto the griddle) is an Oklahoma technique. The aji verde is something else entirely.

Score Breakdown

How the 85 Was Calculated

Critics 35% weight
84
Crowd 45% weight
88
Community 10% weight
78
Accolades 10% weight
75
RAW WEIGHTED AVG
83.06
COMPETITION BONUS
+0
SOURCES SCORED
8
Final score formula: 83.06 raw weighted average + 2.0 qualitative boost = 85. 5 Tier 1 editorial outlets scored — high confidence. The Infatuation's #1 ranking across all LA smashburgers is the strongest single signal.
The Burger

The Aji

🥩
Patties
Hand-smashed, crispy-edged crust with lacy sear
🧀
Cheese
Cheddar cheese skirt (griddle-laced) + white American
🍞
Bun
Soft potato bun
🥕
Toppings
Griddled onions, pickled jalapeños, aji verde sauce
💵
Price
$10
💡
Location
USC Village, University Park
🌿
The Secret Weapon
Aji verde — creamy, garlicky, lime-green cilantro mayo
🍔
Permanent Location Since
August 2025
Also on the Menu
Location

Find Softies

⭐ USC Village — First Permanent Location
University Park, Los Angeles
835 W Jefferson Blvd, Suite 1710
Los Angeles, CA 90089
USC Village food hall
HoursVerify at softiesburger.com
What Critics & Diners Say

Review Excerpts

"

This former Smorgasburg vendor has a secret weapon that catapults it to the top of this list: aji sauce. The creamy, garlicky, lime-green condiment levels up their signature burger.

The Infatuation LA — #1 Best Smashburgers in Los Angeles
"

In L.A.'s competitive burger scene, the Aji is worth going out of the way for.

Time Out Los Angeles — Best Burgers in LA
"

Softies' version of a standard smashburger is better than most we've had. The patties have a crisp seared crust but aren't smashed too thin.

The Infatuation LA — Full Review
"

While I wouldn't necessarily pick Softies' classic smashburger out of a lineup in a blind taste test, Hong and Kim truly distinguish themselves with their must-try Aji.

Time Out Los Angeles — Restaurant Review
"

The burger as a whole was greater than the sum of its parts and everyone really liked the aji burgers.

BurgerCrewLA
"

The quality and taste of the food was truly remarkable. The Aji burger and sauce was definitely a stand out and highly recommended. The crispiness of the patties were so tasty!

DoorDash — 4.8/5.0 (100+ reviews)
Accolades & List Inclusions

The Record

🏆
The Infatuation LA — #1 Best Smashburgers in Los Angeles
Top-ranked smashburger in LA — 2025
📋
The Infatuation LA — 20 Best Burgers in LA
Featured 2026 alongside higher-price-point fine dining burgers
📋
Time Out LA — Best Burgers in Los Angeles
Included in major publication's comprehensive burgers guide — 2025
Our Assessment

Strengths & Caveats

✓ Strengths
Aji verde sauce is consistently called out as a "secret weapon" across all reviews
Ranked #1 on The Infatuation's smashburger-specific list despite LA being "oversaturated"
Unique Korean-American flavor profile that genuinely stands apart from the LA smash crowd
Very strong consumer ratings — 4.8/5 on both Yelp and DoorDash with 100+ reviews each
Dual cheese approach (cheddar skirt + white American) is a thoughtful technique distinction
⚠ Caveats
The "Cali" classic burger is less distinctive — Time Out notes they wouldn't pick it in a blind taste test
One reviewer noted patties alone "weren't the most amazing" — the full build is what makes it work
Limited permanent brick-and-mortar history — opened August 2025, still building track record
Single location at USC Village may feel out of the way for non-South LA residents