Solid SmashDowntown / Capitol SquareEst. 2020

Settle Down Tavern

The Good Idea
Downtown / Capitol Square, Madison, WI·11 sources scored·Confidence: High
📍 117 S Pinckney St, Madison, WI 53703·📞 (608) 442-6335

Madison's most reviewed smashburger tavern. The Good Idea has been praised by Wisconsin State Journal, Isthmus, and Madison Musts for lacy smash edges, house pickles, and signature Settle sauce.

SmashburgerDowntown / Capitol SquareTavernLocal Sourcing
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Smash Score
78SMASH
SCORE
Solid Smash
#1 in Madison
City Ranking
#2 in Wisconsin
State Ranking
11 Sources
Scored Inputs
High
Confidence
Last calculated April 2026
Algorithm v1.1

Representative photography. Actual appearance may vary.

The Story

Madison's pandemic-era smash staple.
Built around one very good idea.

Settle Down Tavern opened on May 26, 2020 in the middle of the pandemic, when founders Brian Bartels, Ryan Huber, and Sam Parker turned a former barbershop space on Capitol Square into a focused tavern-and-smash destination. The tiny kitchen forced clarity: build the menu around a burger worth returning for.

The Good Idea uses two smashed patties, fried onions, house dill pickles, Wisconsin butterkase, and Settle sauce on a soft potato bun. Multiple local outlets called it one of Madison's best, with recurring praise for lacy edges, balance, and in-house prep.

Its 78 score reflects strong local editorial validation and excellent platform ratings, balanced by older Tier 1 publication dates and no competition award bonus.

Score Breakdown

How the 78 Was Calculated

Critics 35% weight
80
Crowd 45% weight
89
Community 10% weight
76
Accolades 10% weight
0
RAW WEIGHTED AVG
75.83
COMPETITION BONUS
+0
SOURCES SCORED
11
Final score formula: 75.83 raw weighted average + +2.00 qualitative boost + +0 competition bonus = 77.83, displayed as 78.
The Burger

The Good Idea

🥩
Build
Double smashed patties (Son of a Beach Farms beef)
🧀
Cheese
Butterkase (Cedar Grove, Wisconsin)
🍞
Bun
Soft potato bun
🥕
Toppings
Fried onions, house dill pickles, Settle sauce
💵
Price
$15 (double), fries $5
🍽
Style
Tavern smashburger with Wisconsin sourcing
🔥
Concept
Full-service tavern
📅
Opened
2020
Locations

Find Settle Down Tavern

Capitol Square / Downtown (Primary)
Settle Down Tavern
117 S Pinckney St, Madison, WI 53703
(608) 442-6335
Monday4pm-9pm
Tuesday11:30am-9pm
Wednesday11:30am-9pm
Thursday11:30am-9pm
Friday11:30am-close
Saturday11:30am-close
SundayClosed
What Critics & Diners Say

Review Excerpts

"

A newish dark-horse contender for the title of Madison's best - compact and perfectly curated, this smashburger is crispy, juicy and smooth.

Wisconsin State Journal
"

Crispy yet juicy, saucy yet respectful, the Good Idea is a perfect balance of bar burger meets the culinary arts. Hands down one of the best burgers in Madison.

Madison Musts
"

Settle Down's double-pattied Good Idea smash burger is a very good burger, with nice lacy edges, crisp pickles, and plenty of Settle Sauce.

Isthmus
"

Who has the better burger, Turn Key or Settle Down? That's a tough call.

Wisconsin State Journal
"

A Midwestern smash patty burger, griddled and crispy on the edges, with butterkase cheese from Wisconsin, great pickles and a tomato-mayo-steak sauce.

Capital Times
"

I love burgers with smashed patties, and when I saw such patties in the Good Idea burger, I knew I was in for a treat.

EatDrinkMadison.com
Accolades & List Inclusions

The Record

📋
WSJ "unforgettable burger" preview (2020)
Early Wisconsin State Journal feature positioning Settle Down as a destination burger opening.
📋
Madison Magazine opening feature (2020)
Profile documenting the concept, founders, and burger development story.
📋
American Weekender feature (2024)
National food newsletter feature on Wisconsin tavern culture.
Our Assessment

Strengths & Caveats

✓ Strengths
Multiple major Madison outlets have called it one of the city's best burgers.
Local sourcing, house pickle program, and distinctive Settle sauce.
Strong consumer platform ratings (Google 4.6, Yelp 4.5).
Late-night Friday/Saturday smash option at value pricing.
⚠ Caveats
Price moved from $9 opening era to about $15 for the burger alone.
Closed Sundays with a daily kitchen reset window.
Most Tier 1 editorial coverage is older and decayed by freshness weighting.