Trill Burgers double smashburger and fries overlooking a Houston football game
88Smash
Score
Smash Score✅ Certified Smash
Certified Smash Est. 2023

Trill Burgers

The OG
Montrose, Houston, Texas · 11 sources scored · Confidence: High ·Updated September 2026

Houston's most famous burger - the one that won Good Morning America's Best Burger in America title - built with 44 Farms Texas beef and a proprietary Trill Sauce that critics call magic.

Smashburger Montrose Dine-InDrive-Through
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Smash Score
88 SMASH
SCORE
✅ Certified Smash
11 Sources
Scored Inputs
High
Confidence
Last calculated September 2026
Algorithm v1.1
COMPETITION RECORD
2022
Good Morning America United States of Burgers
Won ABC's Good Morning America 'Best Burger in America' competition on July 29, 2022 in Times Square, New York. Beat finalists from Miami, Philadelphia, and Atlanta. Three of five celebrity judges voted for Trill Burgers, including ESPN's Jalen Rose, chef Gina Neely, and WWE's Titus O'Neil. Came with $10,000 prize and the Golden Burger Trophy. Trill Burgers was still operating as a pop-up at the time of the win.
2023
Gold Buckle Foodie Awards (Houston Livestock Show and Rodeo)
Won Best Classic Fair Food at the 2023 Houston Livestock Show and Rodeo Gold Buckle Foodie Awards. Trill Burgers sold more than 41,000 burgers in 20 days at the Rodeo that year. First appeared at the Rodeo in 2022.
The Story

Houston's National Burger Champion
Bun B built a modern landmark.

Trill Burgers started as a pop-up in the summer of 2021, co-founded by Houston rap legend Bun B (Bernard Freeman), restaurateur Andy Nguyen, and publicist Nick Scurfield. Before they had a single permanent address, they won Good Morning America's 'Best Burger in America' title in July 2022 - beating cities including Miami, Philadelphia, and Atlanta in a live Times Square competition. The permanent Montrose location opened June 7, 2023, in the former James Coney Island space on S Shepherd Drive, instantly drawing lines that stretched into the parking lot.

The OG is built around a specific vision: two 44 Farms Texas beef patties smashed to maximum crispness, American cheese, caramelized onions, crinkle-cut pickles, and a proprietary Trill Sauce (a pinkish spiked mayo) on a Martin's potato roll. The 44 Farms sourcing gives the beef a clear, clean flavor that critics consistently flag. 'Something in there - maybe the angus blend with perfect, crispy edges - feels like magic,' wrote The Infatuation. Bun B himself says everything about the burger was deliberate: smash timing, sauce ratios, pickle count, even whether onions are thin or thick-sliced.

Score Breakdown

How the 88 Was Calculated

Critics 35% weight
84
Crowd 45% weight
79
Community 10% weight
85
Accolades 10% weight
0
RAW WEIGHTED AVG
79.72
COMPETITION BONUS
+6
SOURCES SCORED
11
Final score formula: 79.72 raw weighted average + +2.0 qualitative boost + +6 competition bonus = 88. The 6-point competition bonus reflects the 2022 Good Morning America win and 2023 Gold Buckle Foodie Award.
The Burger

The OG

🥩
Build
Two smashed 44 Farms beef patties
🧀
Cheese
Two slices of American cheese
🍞
Bun
Martin's potato roll
🥕
Toppings & Sauce
Caramelized onions, dill pickles, and Trill Sauce
💵
Price
$13.55
💡
Neighborhood
Montrose
🔥
Operation
Restaurant
🍔
Established
2023
The burger that won Good Morning America's 'Best Burger in America' in 2022. Two smashed 44 Farms Texas beef patties produce the distinctive lacy, crispy-edged texture that critics and fans consistently highlight. The proprietary Trill Sauce - a pinkish spiked mayo - and caramelized onions elevate the build beyond a standard smashburger. Served on a Martin's potato roll that compresses to near-thinness without falling apart.
Locations

Find Trill Burgers

⭐ Primary Location
Montrose
3607 S Shepherd Dr, Houston, TX 77098
(713) 364-2284
Mon11am-9pm
Tue11am-9pm
Wed11am-9pm
Thu11am-9pm
Fri11am-midnight
Sat11am-midnight
Sun11am-midnight
Location 2
Spring
6810 Louetta Rd, Spring, TX 77379
Mon11am-9pm
Tue11am-9pm
Wed11am-9pm
Thu11am-9pm
Fri11am-midnight
Sat11am-midnight
Sun11am-midnight
Location 3
Missouri City
20220 Fort Bend Pkwy, Missouri City, TX
Mon11am-9pm
Tue11am-9pm
Wed11am-9pm
Thu11am-9pm
Fri11am-midnight
Sat11am-midnight
Sun11am-midnight
What Critics & Diners Say

Review Excerpts

"

Something in there-maybe the angus blend with perfect, crispy edges-feels like magic.

The Infatuation Houston 4.2 / 5.0
"

And the burger is excellent. It's a startling contrast of textures, connected with an understanding of the delicate flavors needed to elevate a burger, but nostalgia still shines through.

Texas Monthly
"

I definitely liked a lot. First, for its lively play of crispy frizzle against crispy frizzle. Second, for its clear beefy flavor, thanks to the sourcing from regional ranch player 44 Farms.

Houston Chronicle
"

Although Trill Burgers is a close second, we're crowning Burger Bodega's smashburger as the best in Houston.

Houstonia Magazine
"

Houston hip-hop king Bun B's Trill Burgers crowned best in nation on Good Morning America.

CultureMap Houston
"

The first time I tried Trill Burger I was like ok this is good. But for some reason after that it just got better and better. Today it was amazing. I can actually say that it is one of the best burgers I have had.

DoorDash Reviews
"

Paid nearly $17 for a combo and walked away disappointed. The smashburger was bland and severely lacking toppings... I got a single pickle, barely any sauce, and they charge extra just for onions.

Yelp
"

The place itself was clean and parking was easy... The burger came out fresh, hot, and had a really good flavor. I'd give the burger itself an 8.9/10.

Yelp
Accolades & List Inclusions

The Record

🏆
Good Morning America United States of Burgers - Best Burger in America
2022 - ABC Good Morning America
🏆
Gold Buckle Foodie Award - Best Classic Fair Food
2023 - Houston Livestock Show and Rodeo
🏆
CultureMap Tastemaker Awards - Nominated Best Burger & Best Pop-Up/Start-Up
2023 - CultureMap Houston
🏆
The Infatuation Houston - Featured Burger (8.4/10)
2026 - The Infatuation
🏆
Houstonia Magazine - Best Houston Smashburger Runner-Up
2023 - Houstonia Magazine
🏆
DiningOut Houston - #3 Best Smash Burger in Houston
- DiningOut Houston
Our Assessment

Strengths & Caveats

✓ Strengths
✓Won Good Morning America 'Best Burger in America' - national judged competition, July 2022
✓44 Farms Texas beef, sourced from acclaimed regional ranch; Alison Cook specifically praised the 'clear beefy flavor'
✓Distinctive lacy, crispy-edged smash patties described as 'magic' (Infatuation) and 'excellent contrast of textures' (Texas Monthly)
✓Proprietary Trill Sauce - pinkish spiked-mayo - singled out by multiple critics and customers as the differentiating factor
✓Massive cultural footprint: celebrity visitors (Drake, Tyler the Creator, Ludacris, Andre Johnson), Houston cultural institution
✓Strong delivery ratings: 4.6 stars on DoorDash with 5,000+ ratings
⚠ Caveats
✗Price: $13.55 for sandwich only, $18.34 for combo - draws frequent criticism relative to fast-casual expectations
✗Fries are secondary: Alison Cook called them 'OK, but they don't live up to the burger'; frozen sticks rather than fresh-cut
✗Inconsistency reported: some Yelp reviewers received minimal toppings (single pickle, sparse sauce)
✗Long wait times at Montrose location - historically 45+ minutes during peak hours
✗TripAdvisor shows poor satisfaction (2.8/5) from a small tourist-heavy sample citing price-to-value concerns