MB Classic Cheeseburger with American cheese, double onion, dill pickle and special sauce on a Schmidts potato roll
74Smash
Score
Smash Score👍 Solid Smash
Solid Smash Est. 2024

Moonburger

MB Classic Cheeseburger
Williamsburg, Brooklyn, NY · 5 sources scored · Confidence: Medium ·Updated September 2026

NYC's top-ranked plant-based smashburger, open until 3am on weekends. The Infatuation's #1 pick for non-meat-eaters in the city.

Smashburger Williamsburg Dine-InTakeout
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Smash Score
74 SMASH
SCORE
👍 Solid Smash
5 Sources
Scored Inputs
Medium
Confidence
Last calculated September 2026
Algorithm v1.1
The Story

Brooklyn's Solid Smash
A focused burger worth knowing.

Moonburger started as a plant-based drive-thru in Kingston, NY in 2021, founded by Jeremy Robinson-Leon with support from chef-y collaborators including cookbook author Alison Roman. After winning over the Hudson Valley with locations in New Paltz and Poughkeepsie, the brand landed in Williamsburg in July 2024 - their first NYC outpost, set inside the former Cutlets' corner lot, and the only Moonburger location with a beer and wine license.

The MB Classic is built on a Schmidt's potato roll with a smashed Impossible Veggie (or NY Beef) patty, signature double-caramelized onion, dill pickle, crunchy lettuce, and Moonburger's special sauce. The Impossible version is what The Infatuation called 'one of the most satisfying, messy, itch-scratching veggie burgers in town' - and the quadruple-napkin experience of adding American cheese confirms it. Add hot fries with Moonburger's secret spice blend and an oat milk shake for the full experience.

Score Breakdown

How the 74 Was Calculated

Critics 35% weight
75
Crowd 45% weight
77
Community 10% weight
70
Accolades 10% weight
0
RAW WEIGHTED AVG
72.78
COMPETITION BONUS
+0
SOURCES SCORED
5
Final score formula: 72.78 raw weighted average + +0.75 qualitative boost + +0 competition bonus = 74.
The Burger

MB Classic Cheeseburger

🥩
Build
Choice of Impossible Veggie or Premium NY Beef patty
🧀
Cheese
American cheese
🍞
Bun
potato roll
🥕
Toppings & Sauce
signature double onion, dill pickle, crunchy lettuce, special sauce on a Schmidt's potato roll
💵
Price
$8.99 / $12.49 double
💡
Neighborhood
Williamsburg
🔥
Operation
Full-Service Restaurant
🍔
Established
2024
The MB Classic is what The Infatuation called 'one of the most satisfying, messy, itch-scratching veggie burgers in town.' The signature double-onion build and dill pickle cut through the richness of the smashed patty, and the Schmidt's potato roll holds it together without getting soggy. Add American cheese for what.
Locations

Find Moonburger

⭐ Williamsburg - North Side
Moonburger
126 Bedford Ave, Brooklyn, NY 11249
718-535-3737
Mon12pm-12am
Tue12pm-12am
Wed12pm-12am
Thu12pm-2am
Fri12pm-3am
Sat12pm-3am
Sun12pm-12am
Nolita
Moonburger
72 Kenmare St, New York, NY 10012
718-535-3737
HoursCheck website
What Critics & Diners Say

Review Excerpts

"

One of the most satisfying, messy, itch-scratching veggie burgers in town. If you don't eat meat, you can go ahead and move Moonburger to the top of this list.

The Infatuation · 7.7/10
"

The Impossible burgers are satisfyingly messy. Add American cheese for the full quadruple-napkin experience.

The Infatuation · 7.7/10
"

The MB classic was so juicy and flavorful.

Yelp · 3.6/5
"

Great bun, perfect smash burger with juicy flavor from the meat and tangy pickles.

Yelp
"

Manager Tiki and the team go above and beyond to make sure every visit is a good one.

Yelp
"

The burgers here are really good! The impossible always gets me. I love the ambiance of this place.

Yelp
"

Pricing was on the expensive side - combo meals of burger, fries, and soda run about $20.

Yelp
Accolades & List Inclusions

The Record

📋
Best Vegetarian Restaurants in NYC 4
2026 - Listed 4th in the Infatuation's best vegetarian NYC guide. Rated 7.7/10.
📋
NYC Burger Power Rankings 19
2026 - #19 overall but explicitly noted as #1 for non-meat-eaters: 'If you don't eat meat, you can go ahead and move Moonburger to the top of this list.' Rated 7.7/10.
Our Assessment

Strengths & Caveats

✓ Strengths
✓The Infatuation's #1 pick for non-meat-eaters in NYC - top plant-based smashburger ranking in the city
✓Signature double-onion build and dill pickle create a distinct, layered flavor profile
✓Satisfyingly messy smash - Impossible Veggie version delivers full crust on a plant-based patty
✓Schmidt's potato roll is the right bun - absorbs sauce without falling apart
✓Late-night hours until 3am Fri-Sat - rare for a quality smashburger in Williamsburg
✓Beer and wine available - only Moonburger location with a liquor license
✓Oat milk shakes (Brownie Batter, Strawberry Shortcake) are a genuine standout
⚠ Caveats
✗Yelp score (3.6) significantly below Google (4.1) - suggests service inconsistency for a newer location
✗Combo meals run ~$20 - on the pricier side for counter-service fast casual
✗Limited critical coverage - only one T1 review found (Infatuation); Eater NY and NYT unconfirmed despite website claims
✗Yelp review count still low at 49 - crowd signal is thin compared to more established spots
✗Some reviewers cite slow service during peak hours