Solid SmashEst. 2014

Crafty Cow - Burgers & Fried Chicken

Crafty Classic
Bay View, Milwaukee, WI·8 sources scored·Confidence: High
📍 2671 S Kinnickinnic Ave, Milwaukee, WI 53207·📞 (414) 808-0481

A Milwaukee institution since 2014 - top-five Milwaukee burger ranking and 2024 Wisconsin Best Burger Elite Eight finalist, now operating three Wisconsin locations. Two Oklahoma Onion Smashed Burger Patties, American Cheese, Pickles, Special Sauce, served with Waffle Fries. Add Bacon & Avocado (+$5) for the "Cali Style" version.

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Smash Score
74SMASH
SCORE
👍 Solid Smash
8 Sources
Scored Inputs
High
Confidence
Last calculated May 2026
Algorithm v1.1

Photography sourced from Yelp and Crafty Cow social media.

The Story

Milwaukee's Three-Location Burger Bar.
Oklahoma onion smash meets Wisconsin comfort.

Crafty Cow started in December 2014 with a single location in Oconomowoc, built around chef-driven burgers and premium sourcing in a casual neighborhood setting. Co-owner Devin Eichler expanded to Bay View in April 2017, then Wauwatosa around 2021. The Bay View location on S. Kinnickinnic Avenue brought the brand's Oklahoma Onion Smash Burger concept to Milwaukee proper - where it earned a 4th-place finish in OnMilwaukee's citywide burger rankings and later reached the Elite Eight of the inaugural Wisconsin Best Burger Contest in 2024.

The Crafty Classic puts two Oklahoma Onion Smashed patties up against American cheese, pickles, and special sauce - served with waffle fries since all burgers come as a meal. The beef is sourced from Creekstone Farms and arrives never-frozen, antibiotic-free, and humanely raised, giving the smash technique a better-quality canvas to work with. The lacy, crisped edges from the flat-top press have drawn favorable comparisons to Kopp's from TripAdvisor reviewers. Thursday Burger Night ($6.50 build-your-own) is a cult favorite.

Context Note

Crafty Cow has multiple Wisconsin locations and some of its strongest editorial coverage predates the current Smash Atlas scoring window. This page scores the Crafty Classic and primary Bay View Milwaukee location while noting legacy Oconomowoc and brand-wide burger coverage.

Score Breakdown

Why It Scores 74

Critics 35% weight
77
Crowd 45% weight
81
Community 10% weight
72
Accolades 10% weight
0
RAW WEIGHTED AVG
72.01
COMPETITION BONUS
+0
QUALITY BOOST
+2.00
The Burger

Crafty Classic

🥩
Beef
Two Oklahoma onion-smashed Creekstone Farms Black Angus patties
🧀
Cheese
American cheese
🍞
Bun
Burger bun
🥕
Toppings
Pickles, special sauce, smashed onions; served with waffle fries
💵
Price
$20.40 with waffle fries
💡
Neighborhood
Bay View
🔥
Operation
Full-service burger restaurant
🍔
Established
2014
The Crafty Classic is the restaurant's 'CROWD FAVORITE' designation on their official menu and the purest expression of their Oklahoma Onion Smash Burger technique. Made with never-frozen Creekstone Farms Black Angus beef, humanely raised and antibiotic-free, patties are smashed hard on the flat-top to create the signature crispy lacy edges. The two-patty format with American cheese and pickles on special sauce keeps the focus on the smash. Combo price including waffle fries (restaurant format: all burgers served with fries). Delivery/takeout pricing from AllMenus; in-restaurant price may vary slightly.
Locations

Find Crafty Cow

⭐ Primary Location
Bay View (Primary)
2671 S Kinnickinnic Ave
Milwaukee, WI 53207
Monday11am-9pm
Tuesday11am-9pm
Wednesday11am-9pm
Thursday11am-9pm
Friday11am-9:30pm
Saturday10am-9:30pm
Sunday10am-8pm
Additional Location
Oconomowoc (Original)
153 E Wisconsin Ave
Oconomowoc, WI 53066
NotesOriginal location; opened December 2014. Yelp: 344 reviews.
Additional Location
Wauwatosa
6519 W North Ave
Wauwatosa, WI 53213
NotesThird location opened approximately 2021. Yelp: 213 reviews.
What Critics & Diners Say

Review Excerpts

"

The True Grit Burger is a beaut.

OnMilwaukee - On the Burger Trail
"

Crafty Cow's inventive Bay View burgers rounded out the top five best burgers in Milwaukee.

OnMilwaukee
"

Crafty Cow is not just another burger joint.

Shepherd Express
"

The bun, a demi-brioche with a nice toasty sheen, was a winner - soft and flavorful, an excellent vehicle for the substantial patty.

OnMilwaukee - On the Burger Trail
"

The Dirtiest Swiss remained juicy from the Swiss cheese even after cutting.

Urban Milwaukee
"

Their Smash Burger Was Delicious - tasted better than the Kopp's burger.

TripAdvisor
"

The burgers are fantastic! My dad, who doesn't usually like smash burgers, loved his.

Google Reviews
"

A simple burger is great for a $6.50 sit-down restaurant burger.

Milwaukee Record
Accolades & List Inclusions

The Record

📋
Milwaukee's Best Burger 2019 - 4th Place
2019 · OnMilwaukee
📋
Wisconsin's Best Burger Contest 2024 - Elite Eight Finalist
2024 · Wisconsin Beef Council / FOX6 Milwaukee
📋
Best of Milwaukee 2022 - Locally Owned Restaurant
2022 · Shepherd Express
📋
Voted #1 Chicken Sandwich in Milwaukee
DoorDash / aggregated
Our Assessment

Strengths & Caveats

✓ Strengths
Three-location brand with over a decade of track record (original Oconomowoc location opened December 2014)
Never-frozen Creekstone Farms Black Angus beef - antibiotic-free, hormone-free, humanely raised
Oklahoma Onion Smash Burger technique produces patties with 'crispy, lacy edges'
4th-place finish in OnMilwaukee citywide best burger rankings (2019)
Elite Eight finalist in inaugural Wisconsin Best Burger Contest (2024) - one of only three SE Wisconsin restaurants
Shepherd Express Best of Milwaukee 2022: Locally Owned Restaurant winner
Weekly Burger Night special (Thursdays, 4:30pm-close): $6.50 build-your-own smash burger
Strong Google rating: 4.3/5 across 1,265 reviews
Full bar, weekend brunch, and Friday fish fry - not just a burger stop
⚠ Caveats
2022 Urban Milwaukee review flagged cold bacon and cheese leakage on the Bacon Cheddar - execution inconsistencies noted
TripAdvisor rating (3.8/5) is meaningfully lower than Google (4.3/5), suggesting a polarized minority experience
2024/2025 reviews mention seasoning issues with the fried chicken, though burger coverage remains positive
Prices are higher-end for a casual smash burger format ($20+ including fries) due to premium ingredients and full-service format
Core OnMilwaukee Burger Trail coverage is from 2017 and 2019 - over 5 years old, limiting freshness of critical review data